Jacki Mac Projects

Brand Design

Brand Design

Creating Your Brand Personality, Tone of Voice, and Visual Identity

Your brand is more than just a logo—it’s the heart of your business. It’s the feeling people get when they see your work, the message that brings in the right clients, and the first step toward getting noticed. We work with you to create a brand from the ground up that’s honest, stands out, and makes a real connection.

What You Can Include

Brand Personality and Tone of Voice

We start by sitting down with you to get to the heart of what makes you, you.

  • Defining Your Vibe: We’ll figure out your brand’s personality. Are you the wise mentor, the friendly expert, or the creative rebel? We’ll put a name to your vibe so we can make sure it comes through in everything you do.

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  • Finding Your Voice: We’ll help you find your unique tone. This is about how you talk to your clients, whether it’s on your website or in a social media post. We’ll give you a guide so you always sound like yourself.

Visual Identity

Once we have your personality nailed down, we’ll build the visual world for your brand.

  • Logo Design: We create a logo that’s clean, memorable, and tells your brand’s story in an instant. It’s the visual anchor for your entire business.

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  • Color Palette and Typography: We’ll choose a color palette and fonts that match your brand’s personality. This creates a cohesive look that makes you instantly recognizable, whether it’s on a website or on your printed stationery.

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  • Visual Language: We’ll define the kind of imagery and design style that fits your brand. This ensures everything from your social media graphics to your printed brochures looks and feels like it belongs to you.

Implementation

The final step is to put it all together.

  • Brand Guidelines: We’ll create a simple guide that explains how to use your new logo, colors, and fonts. This makes it easy for you and your team to keep everything looking sharp and consistent.